If we can learn anything from the past few decades of business globally it is that brand-focus can be a powerful tool in the right hands. Companies like Nike, Google and Apple are the best examples of what brand-focus can achieve.
Available information on brand development tends to be outdated and at times too fragmented to act upon. Many times it lacks perspective on challenges unique to the African context.
That’s why we developed the Brand Builder Program based on tried and true methods globally that work for businesses locally. We believe every team should have the opportunity to be equipped to build a better brand.